Coverage
You don’t have a ranking. You have one per neighbourhood.
Most owners check their position once, from the office, and treat the answer as their ranking. It isn’t. The map redraws itself as the customer moves, so the business that wins downtown can be invisible four kilometres away.
We measured how far that goes. On 12 and 13 September 2026 we pulled the Google Maps pack for five industries from six points across Metro Vancouver, from downtown to Surrey. Three slots per search, eighteen slots per industry. Here is how many different businesses filled them.
Dental
18 of 18
No practice appeared in two areas
Law
18 of 18
No firm appeared in two areas
Plumbing
17 of 18
One firm appeared in two areas
HVAC
15 of 18
Two firms appeared in more than one
Roofing
14 of 18
Three firms appeared in more than one
In dental and law, every single slot went to a different practice. Not one appeared in two parts of the city. The pattern softens in the trades, where a handful of firms carry enough reach to hold more than one area, but it never disappears.
Which is why “we’re on Google” tells you almost nothing on its own. The useful question is which of the areas you serve you actually show up in, and which ones you have quietly been losing to somebody closer. That map is the first thing we build.
Method: Google Maps packs, mobile, zoom 13, one core category query per industry, six Metro Vancouver coordinates, 12 and 13 September 2026. Search results change; this is what they showed on those days.