
Web · Local Search
SuperNova Makeup
One brand. Multiple local markets.
Location-specific local SEO and a multi-city web architecture for a makeup artist business serving seven BC markets.
SEO & Search Visibility · Vancouver
Be there when customers are looking.
Organic search for Vancouver businesses: the technical work, the research and the pages that earn results on your own website, built from real market intelligence rather than a generic checklist. Google Maps and the local pack are handled on local SEO, and being named inside an AI answer on answer engine optimization.
The search landscape
Winning one surface while disappearing from the other two leaves demand on the table.
Google Search
Still where most commercial intent starts.
Google Maps
Where proximity decides who gets the call.
AI answers
Where one response replaces ten blue links.
See the same market three ways
The market as a ranked listExample market view
What the market looks like on the surface most commercial intent starts on.
The same market measured spatially, because a map result changes with where the customer is standing.
Whether a business is understandable enough to be named when one answer replaces a list.
Built in-house
MOST AI SEO is our internal search-intelligence platform. We use it to understand demand, competitors, technical health and visibility before recommending the work.

The organic search engagement
Organic search, on your own website. Google Maps and the local pack are their own engagement, and so is being named inside an AI answer. Both are linked below.
01
A search engine has to be able to reach a page, render it and understand what it is for before anything else matters. We go through crawling and indexing, site architecture, redirects, duplicate and competing pages, page speed and the mobile rendering, then fix what is found rather than hand over a list. It starts with the free 7-day audit, which is a written document you keep either way.
02
Not a list of phrases by volume, but which searches belong to a customer with money in hand and which belong to somebody reading. We use our own SERP tooling to look at what actually ranks for a term, because the results page tells you what Google believes the searcher wants. Each term is then assigned to one page, so two of your own pages never compete for the same search.
03
Titles, headings, body copy and internal signposting on the pages that carry your commercial intent. The job is to make one page unambiguously the answer to one thing, which usually means sharpening what is already there rather than adding words. Where a page is competing with another of your own, one of them is narrowed or merged.
04
A map of which pages exist, which are missing and which should be merged, published as a plan with owners rather than a content calendar. Improving an existing service page or consolidating duplicates is frequently worth more than publishing something new, and new word count is never the objective. Our own reasoning on this is public in what SEO costs in Vancouver.
05
The machine-readable description of what your business is, what it sells, where it operates and how the pages relate. We write it as JSON-LD against what the page actually says, then validate it, because markup that describes something the page does not contain is a liability rather than an advantage. Background: entity and trust.
06
The links between your own pages decide which of them search engines treat as important, and most sites leave this to the navigation. We link editorially, from inside the copy, so that the pages meant to earn business are the ones being pointed at. It is the cheapest ranking work there is and the most frequently skipped.
07
Reporting reads from your own Search Console and Analytics properties, which you own, not from a dashboard only we can see. The chain we report on is impressions to clicks to enquiries, because a ranking that produces no enquiries is not a result. If you would rather read it yourself, how to read Search Console is written for exactly that.
Search gets local very quickly

Map results move with the person searching. One position, measured once, from one location, tells you almost nothing about whether customers across the city can find you.
We measure the market spatially, not with a single vanity ranking.
Google Maps and the local pack are a separate engagement with its own page. This one covers organic search on your own website.
Search in 2026
AI assistants recommend businesses they can find, read and trust. The work that earns that is mostly the work that has always earned search visibility, done properly.
Which is why it is not sold from this page. Organic search is the foundation; being named inside the answer is its own discipline, on answer engine optimization.
What still matters
What we don’t sell as magic
Nobody controls what an assistant says, and anyone promising a guaranteed position inside one is selling something they cannot deliver.
The other half
Everything on this page is earned. It is the work that makes your business understandable and trustworthy enough that an assistant cites it when answering a question. No budget buys that placement, which is exactly why it holds its value once you have it.
There is a separate, paid opportunity beside it. Sponsored placements can appear alongside relevant conversations in ChatGPT. They are labelled as sponsored, and they do not change the answer itself.
Paid counterpart
Bought through OpenAI’s Ads Manager, available to Canadian advertisers, and testable on a contained budget. Useful when customers are researching and comparing rather than searching a short phrase.
How we run ChatGPT AdsMost businesses should get the earned side working first. Paid placement sends traffic to a business the assistant may still not understand well.
Selected work

Web · Local Search
One brand. Multiple local markets.
Location-specific local SEO and a multi-city web architecture for a makeup artist business serving seven BC markets.

Web · SEO · Local Visibility · AI Search · Strategy
Delivery built trust. Trust became partnership.
A website rebuild that grew into a mutual delivery partnership: MOST handles XXL's digital strategy; XXL handles cybersecurity for MOST and its clients.
Example market analysis, shown for illustration.
Before recommending search work, we look at whether the demand is large enough, commercial enough and realistically winnable. If it is not, we say so.
Proof it works
InstantCash4Cars
Acquisition rebuilt end-to-end: Google Ads strategy, conversion tracking and transparent reporting, with website and local-search support behind it.
Read the case studyFive Eight Twelve
A website, local search foundation and ongoing Google Ads management for a new premium shading company. Impressions and lead generation exceeded our expectations from the first day of advertising.
Read the case studyOur process
01
Audit
Measure what is visible now, across search, maps and AI.
02
Prioritise
Map the real opportunity against demand and difficulty.
03
Build
Technical, content, local and authority work, in that order.
04
Measure
Search to leads to revenue, reported the same way each month.
Local SEO is the work of getting your business to show up in Google's Local Pack (the map listings with three businesses at the top of the page) and in 'near me' searches. 46% of all Google searches have local intent, and 42% of searchers click on Local Pack results. For a Vancouver service business, ranking in the Local Pack for your category is the single highest-leverage organic traffic source you have.
Three to six months for initial traction, six to twelve months for significant results. The March 2026 core update made recovery slower. Google has confirmed that if you lost rankings, you typically have to wait for the next core update for things to shift again. Anyone promising results in 30 days is selling you paid ad spend, not SEO.
GEO is optimization focused on making your business visible inside AI-generated answers: Google AI Overviews, ChatGPT Search, Perplexity, Claude. Research from Princeton, Georgia Tech, and the Allen Institute for AI shows GEO can lift AI-search visibility by up to 40%, with lower-ranked sites benefiting most. The tactics are different from traditional SEO: direct-answer paragraphs, statistics with citations, named-author attribution, FAQ schema, and being mentioned on the domains that drive most AI citations.
No, and neither can anyone else. Nobody controls the ranking systems, and no agency has a private channel into ChatGPT, Perplexity or Google AI Overviews. What we commit to is the work that demonstrably influences visibility: technical accessibility, useful content, clear entity information, local signals and authority, measured honestly month over month. If someone offers you a guaranteed position inside an AI assistant, they are selling something they cannot deliver.
Both, where the budget supports it. NYU Stern research found running organic SEO and paid Google Ads together increases advertiser profits by at least 6.15% versus either alone. Strong SEO also lowers your ad costs, because a higher Quality Score lowers what you pay per click. The two systems compound when run together. Paid media is covered on our paid growth page.
It raised the risk for profiles that were gaming the basics. Google Business Profile names stuffed with keywords like 'Best Vancouver Plumber 24/7' now carry a higher suspension risk. The local map pack also re-weighted toward real profile activity (photo views, review reads, click-throughs) and away from brand prominence. Sparse profiles lost ground; profiles with real photos and recent activity gained.
Insights
Local SEO
Why some Vancouver businesses are on Google Maps top 3 (and others aren't)When someone searches for a service in Vancouver, Google shows three businesses on a map at the top. Here is how those three get picked, why a worse business often wins, and what you can do about it in 90 days.6 min readAI Search
Why ChatGPT, Claude, Gemini, and Perplexity don't recommend your businessWhen customers ask AI for the best dentist or plumber in Vancouver, only about 1% of local businesses get named. Here is how the four major AI tools actually decide, why yours is probably invisible, and what to do about it.7 min readAI Search
How Claude finds your business (and why Brave Search matters)When Claude needs current information to answer a question, where does it look? Anthropic does not say outright, but the public record points clearly to one search engine: Brave. Here is the evidence chain, and what it means for your visibility.7 min readBrowse the full library:The Field GuideBuyer GuidesAI by Industry
See how neighbourhood packs, service pages, booking and attribution connect for a real Vancouver market.
Beauty salons in Vancouver →Vancouver, BC · Serving Metro Vancouver
Start here
Tell us the site and the market you want to win. You get a written audit of what is broken and what to fix first, yours to keep either way.
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