InstantCash4CarsAutomotiveVancouverLive
InstantCash4Cars: Google Ads & conversion tracking case study
Less spend. The business volume stayed.
Acquisition rebuilt end-to-end: Google Ads strategy, conversion tracking and transparent reporting, with website and local-search support behind it.
The challenge
The business was overspending on Google Ads and paying for the wrong enquiries. Activity was running across several channels at once, and it was difficult to tell which of it produced customers and which was simply expensive.
What we built
Search terms and negatives reviewed
The report of what people actually typed, read properly, with the searches that could never become a sale added as negatives so the budget stopped reaching them.
Campaigns restructured around people selling a vehicle
The account was rebuilt around the one thing the business does, rather than around the terms with the most volume.
The landing page rebuilt around the offer
One page, about selling a car for cash, with the offer and the next step where a visitor arriving from an ad would actually find them.
Form conversions tracked
Enquiries recorded as conversions in the account, so the spend could be judged against something that happened in the business instead of against clicks.
SEO and Google Maps work
Organic and local visibility alongside the paid account, so the business was not renting every enquiry it received.
How it runs now
Spend is judged against enquiries, not clicks. The account is reviewed against what it produced rather than against how much of the budget it managed to spend.
In the client’s words
“Before working with MOST AI Labs, our marketing was active but not clear, organized, or efficient. We were spending across different channels, but it was difficult to understand what was really working and where money was being wasted.
MOST AI Labs rebuilt our approach from the ground up — Google Ads strategy, conversion tracking, transparent reporting, plus website development and SEO with a strong focus on local visibility. In a short period of time we saw better visibility on Google and across modern AI chat platforms where customers now search for businesses.
The final outcome was very positive. We generated more leads, improved the quality of our marketing, and cut total marketing spend by approximately 50% without losing business volume. I would recommend MOST AI Labs to any business owner who wants more leads, better visibility, controlled marketing spend, and a smarter digital strategy.”
Scope and credits
- Client
- InstantCash4Cars
- MOST scope
- Google Ads strategy and campaign restructuring · Conversion tracking · Transparent reporting · Website development · SEO with a local-visibility focus
- Status
- Live
Related services
Paid GrowthSEO & Search VisibilityWeb Developmentinstantcash4cars.ca
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