Face AtelierBeautyVancouverIn development · pre-launch
Face Atelier: website & content platform case study
One experience for customers. One system for the business.
A customer-facing website and the custom content platform behind it, built as one system the team will run itself.
The challenge
A start-up still being built, with no search history to learn from. There was no existing site, no ranking record and no enquiry data, so nothing about the market could be read off the business's own past.
What we built
Market research with MOST's own SERP tool
The demand and the competition were read off the live results pages rather than guessed at, which is the only evidence available to a business that has not traded yet.
A keyword-mapped site structure
Every page assigned one search intent before anything was designed, so the studio's services, its treatments and the areas it serves each have a page that is unambiguously about that thing.
A custom website the owner edits herself
The public site and the content system are two views of one thing, modelled on treatments and bookings rather than on generic page blocks, so the studio runs it without calling anyone.
A one-year plan
What to publish, in what order, and what to watch, written down as a plan the owner can run rather than a retainer.
How it runs now
The studio is a certified Face Up™ Method provider in Vancouver, and the site is built around that positioning and the treatments behind it.
The build is still pre-launch. Results will be added here once the site has been live long enough to have any, and not before.
Results
The project is shown as work in development. No performance results are claimed before launch.
Pre-launch — no outcome claim
Scope and credits
- Client
- Face Atelier
- MOST scope
- Customer-facing website design and development · Custom content management system · Content architecture connecting the two
- Status
- In development · pre-launch
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Start here
Start with a free audit.
This project started the same way: a written audit of what was broken and what to fix first. Yours to keep either way.
Prefer to talk? (250) 581-0523 or [email protected]