Five Eight Twelve: launch website & marketing system case study

What we built

• A custom website, built from scratch

  Built with Next.js, React and TypeScript. Product pages cover retractable awnings, pergolas, shade screens, rolling security systems and architectural systems. Dedicated pages cover STOBAG, Bromic heating and restaurant patios.

• A local search foundation

  The site describes the business and its service areas in structured data, using shared contact details across its pages. The business record links to its Google Maps listing.

• A clear route to an enquiry

  Contact and quote-request forms collect the product interest and project details, then send the enquiry to the team by email. Customers can also call directly from the site.

• Somewhere specific for every ad to land

  The site was built with a page per product line and per brand before any advertising started: retractable awnings, pergolas and louvered roofs, shade screens, rolling security, patio heating, and the restaurant and commercial patio work. Someone searching for a louvered pergola arrives on a page about louvered pergolas, not on a homepage that makes them hunt. That decision is what makes the advertising answerable rather than a bid on traffic.

• Measurement wired before a penny of spend

  Every enquiry form fires one custom event the moment the enquiry endpoint accepts it, and that single event is what the advertising and analytics tags listen for. The usual arrangement, counting a thank-you page view, quietly misses anyone who bounces, refreshes or never reaches it. Enhanced conversions pass hashed contact details back so a lead that closes weeks later is still attributable to the click that produced it.

• Knowing which calls the advertising earned

  A premium product gets phoned about, not just form-filled. Every call button on the site is a real link, tagged by where it sits, so a call from the sticky mobile bar, the footer and an in-page call to action are told apart rather than collapsed into one number. Without that, paid search takes the credit for calls the site would have produced anyway.

• Google Ads management

  MOST plans, runs and adjusts the Google Ads account as part of ongoing marketing support, with the campaign structure following the product pages rather than the other way round.

• Enquiry tracking in the site

  Google Tag Manager is installed. The forms send a lead event after the enquiry endpoint accepts a submission, with separate labels for contact and quote requests. Phone links identify where on the site they were clicked.

• A Google reviews integration

  A reviews section connects to Google Places on the home, about and contact pages. It hides itself when review data is unavailable.

How it runs now

The order of the work is the part worth copying. The product pages came first, then the measurement, then the spend. By the time the first ad ran there was a page for it to land on, an event that fired when an enquiry actually arrived, and a way to tell a phone call from a form.

From the first day of advertising, impressions and lead generation exceeded what we had planned for. The account is managed continuously rather than set and reviewed quarterly: search terms are read, the ones that are the wrong job or the wrong province are excluded, and budget follows the product lines that are actually converting into enquiries that the team can quote.

An enquiry reaches the team by email with the product interest and the project details already attached, so the first reply can be about the job rather than about what the customer meant. Contact and quote requests are tracked separately, because someone asking for a price is not the same as someone asking a question.

We are not publishing campaign figures. Five Eight Twelve competes with established names for the same searches, and the specific numbers behind a live campaign are exactly what a competitor would want. The result is real; the arithmetic stays between us and the client.

In the client’s words

“From initial consultation to ongoing support, MOST AI Labs surpassed all expectations. Developing a strategic blueprint together with a navigational roadmap, we're now in the direction we so badly needed.

Combining cutting-edge web architecture with a real-world understanding of business models, sales cycles, and digital marketing — they're a breath of fresh air from the traditional agency approach.

Trust and reliability are always apparent. Swift responses to questions always come with proactive solutions. With a rapid-results focus, MOST AI Labs have fast-tracked our progression within our industries and the steps toward success have been exponential.”

Related services

Web DevelopmentSEO & Search VisibilityPaid Growthfiveeighttwelve.com↗