Marketing & GTM Consulting · Vancouver
Fractional GTM leadership. From a 30-year operator.
Senior marketing and go-to-market consulting for established Vancouver and BC businesses. Positioning, pricing, sales motion, the handoff between marketing and sales, and expansion into new markets. Fixed scope and a fixed price after the free audit, never an open-ended retainer.
What we do
Most engagements pull from one or two of these. We don’t sell “everything.” We focus on the levers that move the math.
01 / Consulting practice
Positioning, target segment, pricing, sales motion: the four levers most companies have wrong by the time they call us.
02 / Consulting practice
Who does what. How leads move through the funnel. What a quota looks like. How to compensate. How to forecast without guessing.
03 / Consulting practice
The handoff between marketing and sales is where most B2B revenue dies. We rebuild it so both sides own the same numbers.
04 / Consulting practice
Ready to enter a new region or country? The mechanics of multi-country sales (partner channels, pricing, regulatory, hiring) are where founders without enterprise GTM experience get burned.
Scope
What an engagement consists of. Which parts apply comes out of the audit, and it is normal for a business to need two of these rather than five.
01
Positioning, pricing and the message, written down as a plan with owners and a sequence rather than presented as a deck. It starts from an audit of what is actually there, because most businesses at this stage do not need a new strategy so much as an honest account of the one they are already running.
02
Which customers, through which route, with what offer, in what order. A go-to-market reset is the work when a business is selling well to the wrong segment, or selling to the right one in a way that does not scale. Expansion into a new country or region is the same exercise with the assumptions re-tested rather than carried over.
03
Who does what, how a lead moves, what a quota looks like, how people are compensated, and how the forecast is built so it survives quarter-end. Roles, hiring criteria and onboarding are written as playbooks, which is what makes the process survive the first person who leaves.
04
Stages that mean something specific, with an entry and exit test for each, so two people looking at the same deal agree on where it sits. CRM hygiene follows from the definitions rather than from nagging. This is also what makes marketing’s numbers and sales’ numbers reconcilable, which is usually the actual complaint behind connecting ad tracking to sales.
05
A fractional engagement running alongside your team, with a weekly cadence and quarterly reviews, working in public rather than disappearing into a strategy document. It is a defined engagement with an end, not an open-ended retainer, and the point of it is an operating system that runs after we leave. On the trade-off: fixed price vs retainer.
How we work
The same four steps on every engagement. No retainer, no monthly black box, no strategy deck without an owner.
01 · 7 business days
Where revenue comes from. Where it should come from. What the sales org looks like. What the marketing org looks like. Where the handoffs leak.
A written audit, a walkthrough, and a prioritized list of GTM moves.
02 · Week 2
Working sessions with you and your sales and marketing leads. The data, the tools, the people, the constraints. What's been tried.
A short GTM map showing the system as it exists today and the changes we'd make.
03 · Week 3
Three or four GTM moves, in the order to do them in. Owners, milestones, success metrics.
A signed engagement plan with KPIs and a defensible quarterly budget.
04 · Defined engagement
Fractional engagement, running alongside your team. Weekly cadence. Quarterly reviews. Real accountability.
An operating sales and marketing system built to run when we leave.
Honest fit
Fractional GTM works for companies at a specific stage. Below that stage, you don’t need us yet. Above it, you should be hiring full-time.
About the operator
30+ years in enterprise technology and go-to-market leadership. Started in early web development. Moved into IT sales and leadership. Built and ran multi-country operations and regional teams inside global organizations.
Real numbers carried. Real markets entered. Real organizations scaled. Real partnerships built. The kind of operator experience you can’t buy from a slide deck.
“Vision without execution is theory. Execution without vision is chaos. Success requires both.”
Based in Vancouver, serving British Columbia and clients across Canada and the United States.
In the client's words
“Combining cutting-edge web architecture with a real-world understanding of business models, sales cycles, and digital marketing — they're a breath of fresh air from the traditional agency approach.”
Questions buyers ask
Fractional GTM leadership means you get a senior go-to-market operator (the kind of person normally hired as VP of Sales, CRO, or CMO at $250K+ annually) engaged for a defined scope and period instead of full-time. Typical engagements: 90-day GTM strategy build, sales-org redesign, partnership-channel launch, or fractional CRO presence for 6 to 12 months. Fixed scope, fixed price.
An agency executes tactics: runs your ads, writes your content, books your meetings. Consulting changes the underlying strategy, sales process, and organizational structure so that whatever execution layer you have works dramatically better. We do not sell ongoing retainers, and we do not compete with your existing sales team. We make them more effective.
Established Vancouver and BC businesses (3+ years, revenue $500K to $50M) facing one of four situations: (1) sales hit a plateau and you don't know why, (2) you're scaling a sales team for the first time, (3) you're launching into a new market or partner channel, or (4) you're preparing for acquisition or a capital raise and need GTM metrics in shape. Poor fit for pre-revenue startups and businesses unwilling to start with the audit.
The 7-day audit produces a written GTM diagnostic. The first signed engagement is typically 6 to 12 weeks of strategy work: written GTM plan, sales-org map, partnership target list, comp-plan review, pipeline metrics rebuild. It comes with a clear set of deliverables and a fixed price. Many clients then extend into a 3 to 6 month execution phase. No open-ended retainers.
Selectively, yes. For strategic enterprise deals (typically $100K+ ACV) the founder can join sales calls, lead RFP responses, and run negotiation strategy as part of an engagement. We do not provide SDRs, BDRs, or AE-level seat coverage. The model is senior-operator augmentation, not outsourced sales headcount.
Read the thinking
An honest comparison of the main ways to buy services.
What we look at, what you receive and how to use it.
Real cost ranges and practical examples.
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Start here
First conversation is about your business and whether this work fits. We agree the scope before the work begins.
Start here
Thirty years across technology and commercial execution, applied to your specific bottleneck. Start with a conversation, not a proposal.
5.05 out of 5.7 Google reviews
Prefer to talk? (250) 581-0523 or [email protected]
