The 7-day audit — what’s in it, page by page

This is the page-by-page companion to the 7-day audit landing page. If you want to know what the audit is, what it costs, and how to start, read that. This page is for owners who want to know exactly what each page of the document contains before they ask for one.

The audit is a written document — typically 12 to 20 pages, depending on the size of your business — plus a 15-minute Loom walkthrough. Here’s the page-by-page breakdown.

Page by page — what’s inside

Pages 1–2 · Executive summary

The single most important section — and the one we write last. The headline finding (what’s leaking, what’s working). The three or four moves that would change the math most. A one-line answer to the question your accountant or partner will ask: “was the audit worth the time?”

Pages 3–5 · Search visibility

Where you rank for the searches that matter. Not just brand-name lookups — the high-intent queries that bring real customers. Local pack visibility, organic search, AI-search exposure (ChatGPT, Gemini, Perplexity tested directly). Specific examples of where you’re ahead, where you’re behind, and where the gap is widest.

Pages 6–8 · Ads & conversion math

If you’re running paid ads — Google, Meta, TikTok — we look at the math. Cost per click, cost per customer, return per dollar, payback time. We compare what your reports say to what your CRM and accounting actually say (these often disagree, sometimes by a lot).

If you’re not running ads, this section becomes a forecast: what would the numbers need to look like for paid acquisition to make sense for your business?

Pages 9–11 · Website & conversion path

Speed. Mobile experience. Structured data. Conversion tracking. The path from a visitor landing on your site to actually contacting you — and where it breaks. We name specific pages, specific buttons, specific friction points. Not abstract “UX recommendations” — concrete things you can fix this week.

Pages 12–14 · Operations & AI opportunities

Where AI agents would earn their keep in your specific business — and where they wouldn’t. We look for repetitive tasks, data silos, and follow-up gaps. Each opportunity gets a rough cost range and a rough ROI estimate. No “AI strategy” abstractions — just specific systems we could build.

Pages 15–18 · Prioritized recommendations

Everything we found, ranked by impact ÷ effort. The high-impact-low-effort items at the top (do these this week). The high-impact-high-effort items in the middle (next quarter). The low-impact items at the bottom (skip).

Each recommendation has: what it is, why it matters, what it costs in time and money, who can do it (your team, us, or another vendor), and what success would look like.

Pages 19–20 · The next 90 days

If you wanted a roadmap — what to do this month, next month, and the month after. Not a sales pitch. A plan. You can hand it to an internal team and they can run it.

The point isn’t the document. The point is that after seven days, you have a real picture of your business that you didn’t have before. Most owners haven’t seen that picture in years.

The 15-minute Loom walkthrough

Reading a 20-page document is hard. The Loom video is the founder, on screen, walking through the audit page by page — explaining what each finding means and why we ranked it where we did.

Most clients watch it twice: once alone, once with their leadership team. It’s the artifact we get the most thank-you notes for. It’s also the artifact other agencies don’t produce, because it’s a lot of work and it can’t be outsourced.

How to use the audit (even if you don’t hire us)

We mean this. The audit works whether you hire us or not. Here’s how clients have used it after the engagement ends:

• ·Hand it to an internal team as a quarter’s worth of prioritized work.
• ·Hand it to another agency as a brief — “here’s what to focus on, in what order.”
• ·Use it to evaluate vendor proposals — when an agency pitches you, check whether their plan addresses the prioritized items in the audit.
• ·Use it to retire bad spend — most audits surface 1–3 things you’re currently paying for that you can stop tomorrow.
• ·Use it as a board document for a quarterly review. The executive summary maps cleanly to a leadership conversation.

Cost, capacity, and how the engagement starts are all on the /audit landing page. Short version: it’s free, founder-led, capacity-limited, and starts with one 20-minute call.