The 7-day audit. A real document. Yours to keep.
Most agencies offer a “free strategy session” that’s really a sales pitch. We deliver a written audit instead. Where you stand on Google Maps, in AI chats, in paid ads, and on your website. What’s leaking. What to fix first. Yours, whether you hire us or not.
7 days
From kickoff call to delivery
12–20 pages
Written document, yours to keep
15 min
Loom walkthrough from the founder
$0
Free. No catch. No auto-conversion.
Five areas. Every leak named.
Each section answers a specific business question. No abstract recommendations, no “industry best practices” — just what’s happening in your business and what to do about it.
Where you rank on the Google map for the searches your customers actually use. Whether your Google Business Profile is post-March-2026 compliant. Where your competitors rank above you and why.
We test you directly in ChatGPT, Perplexity, Claude, and Google's AI Overviews using the questions your real customers ask. Most Vancouver businesses are invisible in AI chats. We tell you exactly where you stand and what to fix.
What you rank for, what you should rank for, and the gap between the two. Specific high-intent queries that bring real customers — not vanity rankings on terms that don't convert.
The real math on your Google Ads, Meta Ads, or TikTok spend. Cost per customer, return per dollar, payback time. Comparing what your reports say to what your CRM or accounting actually says.
Speed, mobile experience, schema, working contact forms. The path from a visitor landing on your site to actually contacting you — and where it breaks. Specific pages, specific buttons, specific friction points.
Everything we found, ranked by impact ÷ effort. The high-impact-low-effort items at the top (do this week). The high-impact-high-effort items in the middle (this quarter). The low-impact items at the bottom (skip).
Three artifacts. No sales deck.
01 · Written audit
The document
12–20 pages depending on the size and complexity of your business. PDF you can print, share with your team, or hand to another vendor. Includes an executive summary you can read in 5 minutes.
02 · Loom walkthrough
The video
15 minutes of the founder on screen walking through every finding, what it means, and why it’s ranked where it is. Most owners watch it twice — once alone, once with their leadership team.
03 · 30-min call
The conversation
A 30-minute call after you’ve read the audit. We answer questions, clarify recommendations, and discuss whether (and how) to proceed. No automatic conversion to a paid engagement. Hard stop at 30 minutes.
From kickoff call to delivery, in 7 business days.
No discovery decks, no scoping calls, no “let’s book another meeting.” One conversation, then the work.
Kickoff call (20 min)
We confirm what your business does, who your customers are, what you've already tried, and what success looks like for you. Just enough to do the audit right. We send a brief login-access request after the call (Google Business Profile, ad accounts, analytics) so we can pull real data instead of guessing.
The investigation
We pull your current state across all five audit areas. We test your business directly in ChatGPT, Perplexity, Claude, and Google AI Overviews. We compare your ad reports against your CRM. We look at the math your dashboards don't show.
The writing
Findings become a written audit, prioritized by impact ÷ effort. Every recommendation has a specific action, a specific timeline, and a specific cost range. The executive summary goes last — it's the section we polish most because it's the one that matters most.
Delivery
PDF audit + Loom walkthrough land in your inbox. We schedule the 30-minute follow-up call for the following week so you have time to read the document first.
Five ways past clients have used the audit without hiring us.
The audit is designed to work whether you hire us or not. Here’s what owners have done with it after the engagement ended.
Hand it to an internal team as a quarter’s worth of prioritized work. The recommendations are written to be actionable, not abstract.
Hand it to another agency as a brief. “Here’s what to focus on, in what order, with these constraints.”
Evaluate other vendor proposals — check whether their plan addresses the prioritized items in the audit.
Cancel bad spend — most audits surface 1–3 things you’re paying for monthly that you can stop tomorrow.
Use it as a board document for a quarterly review. The executive summary maps to a leadership conversation.
The price comes BEFORE any work starts.
If the audit surfaces work worth doing, we send a single fixed-price quote. You see the number. You sign or you don't. No retainer, no hourly billing, no surprises.
Typical post-audit engagements fall in these CAD ranges:
Full breakdown of every tier on the pricing page. No hidden numbers, no “contact us for quote” gates.
Audits are founder-led. We don’t outsource them. That means we can only run a few per quarter — usually 4 to 6. If we’re booked out, we’ll tell you directly and offer to schedule for the next quarter. No waitlist tricks, no urgency manufactured for sales.
The questions we get on every kickoff call.
If yours isn’t here, ask it on the contact page. Everything gets answered before the audit starts. No information held back.
Is it really free? What's the catch?
It really is free. The catch — if you want to call it that — is that we use the audit to decide if the engagement is worth taking. Sometimes we walk away after the audit because the fit isn't right. You still keep the document. We've also intentionally bounded the audit (7 days, single deliverable) so we can run a few per quarter without burning out the founder. If we don't have capacity in the current quarter, we'll tell you and offer to schedule for the next one.
What does the audit actually cover?
Five areas: Google Maps and Local Pack visibility, organic search rankings, AI-search exposure (we test you in ChatGPT, Perplexity, Claude, and Google's AI Overviews directly), paid-ad efficiency (if you're running ads), and conversion paths on your website. You get a written document and a 15-minute Loom walkthrough from the founder.
How long does it take?
Seven business days from the kickoff call. Usually faster if your business is straightforward. You get the document and Loom video together, and a 30-minute call after to walk through it. No pressure to hire us at the end — most owners use the audit to fix things internally first.
What happens after the audit?
Three possibilities. (1) You implement the recommendations yourself or with an internal team — the document is structured so you can. (2) You hand it to another agency as a brief. (3) You hire us for the next engagement, with a fixed-price quote based on what the audit surfaced. No automatic conversion to a paid retainer. No discovery deck. No sales pitch.
Who is the audit NOT for?
Pre-revenue startups looking for free strategy. Businesses with under $5K total annual marketing spend — the audit's recommendations won't fit your budget. Businesses outside Metro Vancouver (we focus on what we know, and local SEO knowledge is geographic). Anyone hoping the audit will say their existing agency is doing fine — we say what we find.
Will the audit help even if I never hire you?
Yes. That's the design. Past audit recipients have used the document to (a) hand to an internal marketing person as a quarter's worth of prioritized work, (b) brief another agency more effectively, (c) cancel monthly tools they were paying for that weren't producing, and (d) re-evaluate their existing agency. The recommendations are vendor-agnostic.
What does it cost if I hire you after the audit?
A single fixed price based on the scope. Typical engagements land between $2,400 and $14,000 CAD — full breakdown on the /pricing page. No retainer. No hourly. No percentage of ad spend. The audit specifies the work; the quote prices it; you decide.
Find out exactly what’s broken.
And what to fix first.
7 business days. A real document. A 15-minute Loom walkthrough. A 30-minute follow-up call. Free. Yours to keep.